Australians prefer digital over television for media consumption, according to a new poll. Photo: Getty Images
Despite the growth in digital TV coverage in Australia, Australians are still ver더킹카지노y much on television, according to a new survey.
The digital viewing of Australia’s television and radio audience is “totally consistent with the traditional media market, with the exception of increased viewing of live television,” says the report from survey agency ComScore.
But the majority of Australians — 57 per cent — do prefer digital viewing, as they use mobile devices for watching television and digital gaming, the report says.
Overall, 18 per cent of respondents in the ComScore poll — of a tot우리카지노al population of 52 million people — said they watched television less frequently than they did 25 years ago, or a total of 18.6 million people. That’s the lowest proportion since the 2010/11 Nielsen Media Monitoring survey.
However, there were exceptions to the digital viewing rule. Of all people aged 17 to 24 in the ComScore survey, more than one-quarter (28 per cent) said t우리카지노hey used digital TV for content creation and viewing, compared with 29 per cent of people over 65.